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Rising Power Demand

Rising Power Demand: Meeting the Challenge with Competitive Electricity Markets

As America’s economy grows and electrification accelerates—from transportation to manufacturing to AI-driven data centers—the nation’s demand for electricity is rising at a pace not seen in decades. Meeting this surge in power demand is not optional, it’s essential to support economic growth, public safety, and the evolving needs of consumers.

Ensuring that electricity remains reliable and affordable in this new era requires innovative, scalable solutions. Competitive power markets have a proven track record of delivering these solutions efficiently. By fostering open access, investment diversity, and price transparency, these markets attract private capital to deploy advanced, cleaner, and more flexible generation technologies—precisely when and where they’re needed.

The Electric Power Supply Association (EPSA) champions the value of these markets in rising to the challenge, and our member companies are deploying the private capital needed to meet the moment. With a focus on accountability, performance, and cost-effectiveness, competitive market structures ensure that Americans benefit from a resilient grid capable of supporting long-term growth.

November 1, 2024

Power Generation Co-Location Deals Can Help Meet Data Center Energy Demand, Market Impact Must Be Considered 

By EPSA

Co-locating power generation resources with large demand customers has emerged as an innovative and promising approach to address the growing energy needs of data centers and other large energy users. Getting the particulars right and carefully assessing surrounding market ramifications is essential, said EPSA President and CEO Todd Snitchler in a statement on the Federal Energy Regulatory Commission Conference on Co-Located Load.

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June 4, 2024

Energy Leaders in Congress Are Calling Attention to the Effects of Projected Load Growth and Ways to Get Ahead of the Challenge

By Jeff Turcotte

In a recap of the June 4 House Energy & Commerce Committee subcommittee hearing discussing projected growth in electricity demand due to the expansion of artificial intelligence (AI), we offer insight on what’s needed from policymakers to face rising demand.

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May 23, 2024

Issue in Focus: Meeting Skyrocketing Power Demand Rapidly and Reliably

By EPSA

Rapidly growing electricity demand driven by data center growth and AI will require vast amounts of new reliable power generation. Policies to enable a competitive energy expansion will be critical to meet the moment.

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May 17, 2024

Competitive Power Summit Insights: Load Growth, Electrification, and Energy Demand

By EPSA

Senior leaders representing labor, business, and regulators spoke at EPSA’s 2024 Competitive Power Summit to discuss the aggressive rise in forecasted load growth for the first time in decades—and the need for better policies to meet that demand reliably.

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