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Rising Power Demand

Rising Power Demand: Meeting the Challenge with Competitive Electricity Markets

As America’s economy grows and electrification accelerates—from transportation to manufacturing to AI-driven data centers—the nation’s demand for electricity is rising at a pace not seen in decades. Meeting this surge in power demand is not optional, it’s essential to support economic growth, public safety, and the evolving needs of consumers.

Ensuring that electricity remains reliable and affordable in this new era requires innovative, scalable solutions. Competitive power markets have a proven track record of delivering these solutions efficiently. By fostering open access, investment diversity, and price transparency, these markets attract private capital to deploy advanced, cleaner, and more flexible generation technologies—precisely when and where they’re needed.

The Electric Power Supply Association (EPSA) champions the value of these markets in rising to the challenge, and our member companies are deploying the private capital needed to meet the moment. With a focus on accountability, performance, and cost-effectiveness, competitive market structures ensure that Americans benefit from a resilient grid capable of supporting long-term growth.

July 21, 2026

Competitive Power Highlights: Competitive Power Companies Continue Investing to Meet Growing Electricity Demand

By EPSA

Competitive power companies are advancing more than 8.3 GW of new generation and infrastructure investments nationwide, expanding supply, strengthening reliability, and supporting communities as electricity demand grows.

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July 17, 2026

Powering Growth While Protecting Ratepayers: What State Utility Regulators Need to Know

By EPSA

State utility regulators can support reliable, affordable electricity by preserving competitive markets, removing barriers to new generation, improving demand forecasting, and ensuring investment risk remains with private investors rather than ratepayers.

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July 14, 2026

Competitive Investment Underway in PJM Region as Auction Prices Again Reflect Growing Electric Demand

By EPSA

The 2028/29 PJM capacity auction results reflect rising electricity demand and reinforce that competitive markets are driving billions of dollars in private investment in new generation, while emphasizing the need to speed interconnection, permitting, and market reforms to bring additional power online.

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July 9, 2026

What to Watch in PJM's Upcoming Capacity Auction

By EPSA

As PJM prepares to release its latest capacity auction results, competitive power supplier investments in new generation demonstrate a robust response to rising electricity demand.

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July 1, 2026

America at 250: How Competitive Power Markets Keep America’s Innovative Spirit Alive

By EPSA

As America approaches its 250th anniversary, competitive power markets continue to fuel innovation, private investment, reliable electricity, and consumer savings—helping power the nation’s next era of economic growth.

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June 23, 2026

Competitive Power Highlights: Competitive Markets Continue to Attract Investment and Expand Electricity Supply

By EPSA

Competitive power companies are delivering the resources are expanding generation capacity, advancing new technologies, extending the life of existing assets and investing in local communities, competitive markets continue to attract private capital, strengthen reliability, and protect consumers. 

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