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Home / Newsroom / Press Releases / Competitive Power Generators Ready to Power AI Growth While Protecting Consumers From Higher Costs 

March 4, 2026

Competitive Power Generators Ready to Power AI Growth While Protecting Consumers From Higher Costs 

By EPSA

EPSA President and CEO Todd Snitchler Reacts to Trump Administration’s Ratepayer Protection Pledge for Data Centers 

FOR IMMEDIATE RELEASE | March 4, 2026

CONTACT: Christina Nyquist | 603.930.8818 | cnyquist@epsa.org   

WASHINGTON, D.C. — Electric Power Supply Association (EPSA) President and CEO Todd Snitchler responded to today’s announcement of the Trump Administration’s Ratepayer Protection Pledge to shoulder a greater share of energy costs associated with new data center development, noting that competitive power generators are uniquely suited to meet AI energy needs while shielding consumers from costs.  

“America has an opportunity to lead the world in artificial intelligence and the digital economy, and that leadership will require reliable, abundant, cost-effective electricity,” said Snitchler. “Competitive power generators are ready to deliver the energy needed to power that growth while ensuring that the costs associated with new data centers and rising power demand are borne by investors and private capital, not ratepayers. EPSA is confident that the competitive generation industry will meet this pivotal moment.” 

“President Trump has made clear that the U.S. should lead in artificial intelligence and the infrastructure that supports it, while minimizing impacts to ratepayers and communities. We are dedicated to supporting the Administration’s high-level goals by leveraging market forces to unleash billions in private capital. Existing resources must be part of an affordable solution by best utilizing the system we have while new resources will be needed to support load growth that is coming. All approaches that will enhance reliability, maintain affordability, and maximize resources can deliver wins for America.” 

Competitive power providers are already stepping up to meet rising electricity demand. EPSA members have announced innovative agreements with technology companies to provide firm power for data centers without shifting investment risks to consumers, along with more than 12,000 megawatts of additional generation capacity in PJM since 2024. This new capacity will complement the essential support provided by existing generation resources across the region, which remain an important source of reliable power. 

“As policymakers consider how best to integrate large new loads into the power system,” Snitchler added, “competitive generators are prepared to deliver the reliable electricity America’s innovation economy requires — while protecting consumers from bearing the risk of bad or unnecessary investments and stranded costs.” 

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The Electric Power Supply Association (EPSA) is the national trade association representing America’s competitive power suppliers. EPSA members provide more than 225,000 MW of reliable and competitively priced electricity from environmentally responsible facilities using a diverse mix of fuels and technologies including natural gas, wind, solar, hydropower, geothermal, storage, biomass, and coal. EPSA seeks to bring the benefits of competition to all power customers. Learn more at www.epsa.org and connect with us on LinkedIn and X @EPSAnews. 

Filed Under: Competitive Markets, Homepage Featured Article, Newsroom, Press Releases, Rising Power Demand, U.S. Policy Tagged With: artificial intelligence, competitive power, Data Centers, Electric Power Supply Association, electricity demand, electricity markets, Energy Infrastructure, Energy Investment, energy policy, EPSA, FERC, grid reliability, large load interconnection, PJM, power generation, ratepayer protection, White House

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